Opinion

Higher fees start with smarter sales – here’s how

By 2025-03-11T11:00:00

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Source: Ackroyd Lowrie

Oliver Lowrie argues that instead of dwelling on low fees and the market pressures facing the profession, architects must take control by adopting a structured sales process

I recently conducted a poll on LinkedIn to assess what architects’ biggest worry was for 2025. A total of 177 people voted, and the results were stark.

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