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As team culture grows, how does architecture retain its public appeal, asks Eleanor Jolliffe
Everywhere I look across the profession I can see collective authorship celebrated. Practice websites routinely include all members of the team, building studies more regularly list large casts of supporting consultants, and awards photos are beginning to resemble formal wedding shots, as large cross-sections of the team are invited up to the stage.
The fiction that a single genius is responsible for a building is falling out of fashion. The firms once named for a single individual are quietly adding surnames or swapping to an alphabet soup of initials. Instinctively, I welcome this – it speaks to a kinder, more collaborative profession that is more comfortable with the reality of its craft.
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